Isn’t it the most wonderful feeling to see your business, your “baby”, grow and succeed?
Yes, it is! It’s not easy. One of the biggest challenges facing small business owners is growing their small businesses. The process is a continuous one that takes time, patience, and effort to see the results. When you finally see results and your business grow, it’s a great feeling.
We’ve put together a few tricks and tips to help you expand your business.
1. More ways to reach customers
Find more than one method to reach out to your customers. If you’re a retailer without an online presence, setting up a website could be a way to boost sales. Email marketing and social media can be used to stay in touch with customers.
If you are an online business only, you can also use offline marketing to reach new customers. This includes direct mail, brochures, and flyers. Combining online and offline marketing can increase brand awareness and sales.
2. Focus on the customer experience
It is easy to forget that “the customer always comes before” although it is a common phrase used in business.
Focus on providing your customers with a positive brand and business experience. Making your customers and prospects happy is the key to fast growth. You can achieve fast growth by adjusting your marketing strategy and giving your customers what they want.
Create a toolbox for your business
Every business should have its own toolbox. Business toolboxes are the documents and frameworks business owners require to run their business effectively. Your business toolbox must include:
- Business plan
- Marketing plan
Accounting software that helps you track and produce financial statements
4. Improve your website
Create a website or webstore if you are a small company with no online presence. A website allows you to:
- Connect with the world 24/7 and maintain a strong online presence
- Broaden your customer base
- Credibility is key to your brand
- Advertising to a wider market
It’s probably time to upgrade your website if you already have one. You can improve your site in a number of ways.
- Add keywords to your website and improve SEO.
- Easy-to-order online store
- Your website should be attractive, easy to use, and engaging
- Make a compelling call to action
5. Google as a leverage
Google My Business can be used by small businesses to engage their customers and promote their business. It is a free tool. You can do the following once you have claimed your Google My Business Page:
- Add a Business Description
- Learn how to use the dashboard
- Posting regularly
- All customer reviews are important, even the negative ones.
- Update your site regularly
6. Use Social Media
Never underestimate the power of social media! Create a business profile on major social media platforms like Instagram, Facebook, Twitter etc. Create a profile to connect with more customers. A social media profile allows consumers to find you faster, and they are more likely than not to recommend your company to their friends.
7. Make your blog shine
Blogging is a key inbound marketing tool. A good blog can increase traffic to your site, convert this traffic into leads and produce long-term benefits for your business. Blogs establish an online presence. To make your blog stand out, you should:
- Create content that is always relevant (evergreen)
- Optimize your blog with keyword research to increase traffic
Networking with other business owners and entrepreneurs is another way to grow your company. Attend networking events to gain new perspectives and insights. You can also host your own networking event to build relationships and get to know customers. Attending and hosting networking events will allow you to make connections for many years.