Growing your business will be a top priority for you as a small-business owner. As a small business owner, you understand the challenges that can arise. It may be that you don’t have the money to run large marketing campaigns, or the time needed to concentrate on growth. Accelerating growth is difficult, but not impossible.
These growth hacking strategies will help you to ensure that your business is able to survive and thrive.
1. Facebook and Google Ads
Social media ads that are targeted and retargeted can bring your brand in front of potential customers. Facebook offers the most cost-effective and highly targeted social media advertising. Retargeting is a great way to reach out to potential customers. Make sure that you design your ad in a manner that draws attention to the problem your product/service solves.
2. Ask for feedback and show social proof
Do not be afraid to ask for feedback and testimonials from your customers. Your customers are your best social proof. The best testimonials you can obtain for your business are those from customers. They can help you create a deeper and more personal connection with your brand. They can be an excellent way to build trust and credibility in your business. You can also use them to discover your pain points and find solutions. Share testimonials on your social media pages and website.
3. Content marketing is the future of marketing
Create a content strategy with a modest budget that is focused on attracting the correct audience, building community, creating relevant content, sharingable content, and establishing the value of your product. It is important to keep your audience engaged so that they return for more. They are more likely become loyal customers if they feel closer to you.
Focus on developing a solid content marketing strategy. Volume is not everything. The most important thing is quality.
4. Focus on employee satisfaction
A satisfied and happy employee will be more motivated and active. Maintaining a positive environment in the workplace is essential. When there is camaraderie, employees are more likely work towards the success of your company, provide a better experience for customers and improve the quality of work. Training a replacement for a lost employee is a time-consuming process. Make employee satisfaction your top priority.
5. Create a social network community
Dive headfirst into social media. Social media can be used to reach a wider audience and connect with more people. Promoting your business is a great way to engage with your audience, listen to feedback, and interact with influential industry figures. Here are a few tips to help you get started.
- Share valuable insights in social media groups and business communities to build your reputation and position you as a thought-leader
- Share all content, whether marketing or not, across social media platforms on a regular basis
- Include call-to actions or links in your posts
- Encourage your audience to participate in contests.
- Interact with industry influencers
- Create useful, concise and easily shareable video content
- Offer freebies like newsletters, seminars, eBooks, etc.
Work on your strategy and monitor what content and posts resonate with the audience.
It’s not only about increasing your followers, but getting a return on investment for all the time you spend. It takes time to create content, develop your voice, and build an audience. It is important to be consistent, relevant and to listen to your audience.
6. Use deep analytics for decision making
For small businesses and bootstrapped businesses, making decisions is essential. Your decisions will determine the future direction and growth of your company. To make the best decisions, use up-to date data and metrics. Analyze your social media metrics and ad data to identify weak spots and determine what needs to be fixed. You can then decide where to invest more time, money, human resources, and energy. To strengthen your business, it is always a good idea to invest in data analysis techniques, tools and personnel.
7. You can learn a lot from your competitors
Once you have done this, determine your USPs and how your business is different. After you’ve done that, determine your USPs. The next step is to market and display your USPs. It is a good idea to follow the blogs and posts on social media of your competitors. Track their activity, learn as much as you can, and then fine-tune those learnings to your target market. Be aware of market trends and changes in the field so you can quickly adapt.
8. Influencers are important to work with
Working with influencers and collaborating is an effective and powerful way to reach a larger audience. Influencer marketing, when done correctly, can help any company – large or small – grow in leaps and bounds. Not only do they help to increase awareness, but also your business. Choose them based on their expertise and personal values, not the number of followers. Influencers’ trust, authority and following are the most cost-effective ways to grow your business.
9. Keep experimenting
Keep experimenting. You can only grow your company in a highly competitive market if you are willing to take risks, be creative and use the hacks above. Remember that we only covered the tested and proven methods. No single hack can solve all the problems. Don’t be afraid to experiment and practice new growth hacking techniques.